Will 2017 be the Armageddon for Online Ads?

Online ads have taken up residence on countless web pages, often infuriating users, while untactfully trying to get the “please buy my product” message across to potential customers.

Online ads, and associated online advertising campaigns, are projected to grow in frequency this coming year, despite a disturbing trend feeding the market. That trend, powered by a feedback loop based upon false metrics, will likely accelerate the populace of Ads while also tremendously weakening the value.

Those false metrics may spur a death spiral for online marketing ideologies, such as AdWords and ad links, resulting in a dramatic shift in how advertisers reach out to potential customers and even change the way how Ads are measured for value.

The catalyst behind that potential paradigm shift comes from the age-old problem of fraud, in this case, ad fraud. Even so, most still wonder how fraud can impact a well-managed advertising campaign, and others wonder if Ad fraud could have lasting repercussions.

“There are many different types of digital ad fraud” said Dr. Augustine Fou, an expert on Cybersecurity and Ad Fraud. Fou added “however, ad fraud has a different impact on advertisers than it has on end users.”

Simply put, ad fraud can impact customers by gathering personal information, or directing those customers to malware sites, or even become the catalyst for phishing attacks or identity theft. While for businesses, ad fraud creates a whole different set of liabilities.

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By : gigaom.com

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