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There is much more to developing a successful interpretive or marketing brochure than you might think. The planning process begins with “first impressions”, and works through content, colors, photos, and more. It involves a fundamental understanding of the psychology of the audience and an understanding of what they might be looking for in a heritage attraction.
The planning model we use for developing interpretive brochures (or any interpretive product) begins with the story. What is the topic or message that I need to present and what is the THEME that the piece needs to illustrate? A theme is a complete sentence that captures the essence of the entire site story. The content of the brochure then continues on the inside to illustrate to the reader the thematic statement is true.
This basic guide is designed to give you an overview of some of the key considerations in developing “successful” marketing brochures. Not that you may be the designer yourself, but you must be an informed consumer.
Here you can download a tourist brochure and things to consider in developing your tour company, and how to help your designer create successful and market-friendly brochures.
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