Google plans to get India’s 51 million SMBs online with ‘Digital Unlocked’

Google just took a major step in its years-long efforts to get more businesses in India to come online and grow on the web.

Google CEO Sundar Pichai today announced Digital Unlocked, an initiative through which the company will facilitate training and certification to assist India’s 51 million small and medium businesses — bakeries, apparel stores, grocery shops, what have you — to embrace digital.

Sounds familiar? Google maintains a similar initiative called Digital Garage in the United Kingdom, another called Digital Skills in Africa, and other programs in more than three dozen countries and territories.

Google has long shown interest in helping Indian small businesses find their way on the web — running campaigns, offering free domains and web hosting — but with Digital Unlocked, it’s taking a leap forward. “Any small business with internet access can sign up,” Pichai said at the event.

Google is doing this with getting more government bodies, educational institutions, and other technology companies on board. The Mountain View-giant has partnered with Federation of India for Commerce Federation of Indian Chambers of Commerce & Industry (FICCI), and Indian School of Business, Hyderabad for training enthusiasts and certifying their progress.

On Digital Unlocked website, Google is offering training on 23 digital marketing topics including subjects such as explainer on search engine optimization. Google says it will add more topics moving forward.

The training topics are meant to make people first aware of why they need to be online, and then, help them understand different online services. Video tutorials of how to use emails, use different search engines, making use of search ads, tracking analytics are there in the library, the company said.

These training sessions are available as videos, which users can watch online as well as through an app called Primer. The website and app also feature quizzes and tests.

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By : mashable.com

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