FANTA RE-BRAND What is Behind the Scenes

Fanta recently launched its new logo design (created using hand cut paper), alongside a new color palette, new recipe, and a redesigned spiral bottle. Our friends at Momentum Worldwide came to us to shoot the asset library for the rebrand – which entailed inviting a paper-cutting artist in-house, spritzing glasses, and revving up the ol’ spiral splash rig.

The goal was to emphasize the “movement and spontaneity” of the brand refresh, creating imagery that embodied the brand’s vibrancy and playfulness. We worked with bold colors, dynamic splashes, and bright highlights to capture Fanta’s fun, energetic visual identity.

By : Greg Stroube view gallery

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