A Beginner’s Guide to Designing Conversational Interfaces

Whether you love them or hate them, conversational interfaces have started making a significant impact in the business/brand communication landscape. Though many businesses have realized that conversational interfaces are likely to cause a major shift in brand communication there are many who are skeptical about CIs.  CIs have limitations, but they are here to stay and they will get better and more advanced, and that the current issues will be resolved over time. 

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These limitations should not stop businesses from leveraging CIs for business growth as history has proven time and again that failing to adapt to market changes has always cost businesses heavily.

WHAT IS A CI?

Conversational Interfaces(or CIs) are currently of two types: Chatbots and Virtual Assistants (Siri, Google Assistant etc.) but, arguably, conversational websites like Adrian Zumbrunnen and uxdesign.cc can also be considered conversational interfaces. 

CI design demands a fundamental shift in approach to design–minimal visual design and more use of words; content, presentation and conversation flow are the primary UI elements of a CI design. As Matty Mariansky, Co-founder of Meekan, puts it “Content becomes the Style”. This is the fundamental CI design principle that the designers have to adopt to take a leap.

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