यूजर रिसर्च क्या है !

Anticipatory Design: How to Create Magical User Experiences

This morning the song “This Magic Moment” by The Drifters popped into my head for no apparent reason.

Thank you for reading this post, don't forget to subscribe!

Those restless neural networks in our brains do funny things. They make seemingly unrelated, unconnected thoughts and concepts connect.

Slapping my forehead I said to myself: “But, of course…”

Recently I’ve been thinking about those magic moments in UX that happen when we’re interacting with our digital devices or services. We encounter perfect moments, when everything falls into place, in exactly the right way, at exactly the right time, as if it’s magic. It could be at your bank, in your car, a vending machine, or on your phone.

I believe the era of anticipatory design is here, or least within our reach.

Our limited GUIs are changing as a result of evolving technologies and input methods. It is an organic, natural evolution — we already take talking to our devices for granted!

For example, while driving we might say: “Dial Anna.” We ask Siri to start a timer or about movies playing nearby. And we ask Alexa to play music or order our coffee. Nonetheless, the metaphors and graphical elements established more than four decades ago haven’t changed that much.

Read Full Article

Leave a Reply

Your email address will not be published. Required fields are marked *